‘Avengers: Endgame’: How a Five-Year Journey to Decide Who Lives and Who Dies Ended With a Party

‘Avengers: Endgame’: How a Five-Year Journey to Decide Who Lives and Who Dies Ended With a Party
At the April 22 “Avengers: Endgame” premiere at the massive Los Angeles Convention Center, Disney chairman and CEO Bob Iger stood in front of a 70-foot screen and before 2,000 people wedged into narrow stadium seats as he announced that they were here to celebrate the finale of the “Avengers” branch of the McU universe. Not that anyone needed the reminder: “Avengers” fever has captured the internet, the media, and every imaginable marketing platform. However, he may as well have been cueing the audience to notice something even larger than the Marvel superheroes: This premiere represented not only the state of its studio, but of the industry itself.

It’s more than a blockbuster; it represents the possibility, and the paradigm, of a billion-dollar opening weekend. It comes at a time when the box office is struggling from week to week, but begs the question of whether a success of this size
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