The “MTV Generation” — and whatever came after that — has been replaced with the “Netflix-and-YouTube Generation,” with teens devoting more than 70 percent of their “daily video consumption” to the two streaming giants, according to a new study from Piper Jaffray.
Netflix is the most popular streamer on the block, with teenagers spending nearly 38 percent of their time watching shows on the service. That’s down about 1 percent since the spring, however, while YouTube, its biggest competitor, continues to pull in more eyeballs. YouTube — which is up to 1.8 billion monthly viewers — accounts for 33 percent of teen daily viewing time, up about 3 percent in the last six months.
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As for the other major streaming sites, Amazon Prime accounted for 3 percent of teen viewing — consistent with