‘Crazy Rich Asians’ Sells Out Paid Sneak Previews Wednesday Night

  • Deadline
‘Crazy Rich Asians’ Sells Out Paid Sneak Previews Wednesday Night
Exclusive: Warner Bros. held sneak previews last night for Jon M. Chu’s Crazy Rich Asians literally a week before opening and sold out all 354 locations. What’s important to note here is that the previews were paid, not free, thus underscoring moviegoers’ want-to-see for the movie based on Kevin Kwan’s bestselling book.

At the last minute, theater chains were adding additional auditoriums for their 7PM showtimes to accommodate demand and in markets like Texas, Alabama, and New England. The cast led by Henry Golding, who plays the pic’s hunky wealthy squeeze Nick Young, showed up at the Century City AMC to the crowd’s delight (see tweet at bottom of post). This morning, Crazy Rich Asians hit Rotten Tomatoes and already has a 100% fresh score off 17 reviews.

Rivals estimate that Crazy Rich Asians drew around $450K-$500K and are impressed. The reporting of early sneak previews outside
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